Achieving Excellence by Focusing on Key Customer Requirements
Achieving Excellence by Focusing on Key Customer Requirements
November 13, 2025 1:00PM 1:50 PM
Max Coating is a metal finishing company in Birmingham, AL. We specialize in applying ecoat, a rust-proof coating, to metal components primarily for the automotive industry. Our customers are the Tier 1 and Tier 2 supplies to BMW, Mercedes, Honda, Toyota, VW and other OEMs. On a typical day we will ecoat over 80,000 individual components on their way to the new car assembly lines as part of the south’s automotive supply chain.
Our customers have some of manufacturing’s highest quality standards. Their stated expectations are zero defects. Getting our 60 team members to focus on our key customer requirements has made a clear, measurable difference in our ability to meet our customers’ expectations and achieve excellence every day.