The Golden Triangle of Empathy, Insight, And Hope – Connecting What You Do To What Customers Want

Most businesses see the world through their eyes not their customers eyes.  This often leads to customers feeling like the business does not understand or “get them”. As a result, businesses are missing an opportunity to emotionally connect and bond with their customers which is a key ingredient in building relationships.  This talk will explore why this relationship is critical and how to build it.

Track 2